For grassroots racers at every level

Stop Asking
Businesses
For Money.

A complete system for grassroots racers who are done with the sponsorship conversation and ready to build real business partnerships instead.

Get the Playbook — $73 Today → Get the Free Guide First
8
Complete Modules
10+
Worksheets & Templates
4+
Seasons of Real Results
Any
Racing Discipline
The Origin

I Sat Down to Write a Proposal and Stopped.

A few years ago I put real time into a sponsorship proposal for my racing program. Got the photos together, wrote up the results, built out a tier structure. And when I read it back, I stopped.

Because what I'd written, underneath all the formatting, said this: "Hi, I race cars and I'd like you to give me money so I can keep doing that."

That didn't sit right. It felt like begging. Not because I was doing anything wrong — because the whole approach was built wrong. So I changed it. Not the formatting or the words. The whole frame.

Instead of asking businesses to support my racing, I started offering them something real. The next proposal got a yes. So did the ones after that.

"That system — the one that actually worked — is what this course teaches."

Dustin Hayden — Founder, The Pit Lane Playbook
Rookie of the Year 2019 4th Overall 2021 Best Appearing Team Alaska Raceway Park NASCAR Weekly Series
The Real Issue

THE STANDARD
APPROACH FAILS
EVERY TIME.

Most advice on getting racing sponsors comes down to the same thing: build a deck, list your assets, add some prices, send it to everyone you can find. That approach fails for the same reason every time.

It's built around what the racer needs, not what the business gets.

"Sponsorship" tells the partner they're being asked for support. Your team story tells them the proposal is about you. A logo placement list tells them what you'll provide, not what they'll achieve. And when the season ends with no report, there's no reason to renew.

It's not five separate problems. It's one. The whole frame is pointed the wrong way. The Pit Lane Playbook turns it around.

The Full System

Eight Modules.
In the Order You Need Them.

Each module ends with a worksheet or template you fill in. By the time you finish, you have a complete, ready-to-pitch program.

01
Module 01

The Partnership Mindset

Why the sponsorship approach fails before you write a word, and what changes when you reframe the whole conversation. The foundation everything else is built on.

02
Module 02

Audit Your Platform

A full inventory of everything you have to offer — physical media surfaces, social reach, content capacity, audience access, and the assets most racers don't think to count.

03
Module 03

Define Your Audience

How to build the one page most proposals are missing entirely. The audience profile that gives a partner something to say yes to — and their boss something to approve.

04
Module 04

Identify the Right Partners

Start with warm relationships. Why local businesses and startups beat national brands every time for grassroots programs. Building a target list of 30–50 names with real research.

05
Module 05

Design Your Partnership Tiers

How to build a tier structure priced for your actual market, with outcomes at the front and deliverables behind them. In-kind options, custom partnerships, and entry-level tiers that feel real.

06
Module 06

Write the Proposal

Section by section. What goes where and why. How to make it work for the person you're meeting and the person they have to convince. Includes the full proposal template.

07
Module 07

The Pitch

How to ask for the meeting. A simple three-part meeting structure that keeps you in control. How to handle every objection you're likely to hear without flinching.

08
Module 08

Deliver and Renew

The part nobody else teaches. Activation calendar, content system, year-end partner report. How to make the renewal conversation happen before you've even scheduled the call.

NOT JUST
KNOWLEDGE.
ACTUAL
DOCUMENTS.

By the time you finish you'll have a complete working system — built around your program, your audience, your market. Not copied from a template for a different racer in a different series.

→ Platform Inventory Worksheet
→ Audience Profile Template
→ Partner Target Worksheet
→ Tier Structure Builder
→ Full Proposal Template
→ Pitch Meeting Script
→ Activation Calendar
→ Year-End Partner Report
Choose Your Level

READY TO BUILD
YOUR PROGRAM?

Entry Point

Workbook &
Templates

$147$73

Founder pricing — first 10 buyers only. Applied automatically.

  • Complete 8-module workbook
  • All module worksheets
  • Full proposal template
  • Activation calendar & content log
  • Year-end partner report template
  • Platform inventory & audience profile
Get the Workbook →
Most Value
Full System

Workbook,
Templates & Coaching

$797$399

Founder pricing — first 10 buyers only. Applied automatically.

  • Everything in the Workbook tier
  • Call 1: Before your first proposal — set your program up right
  • Call 2: After your first meeting — debrief and adjust
  • Call 3: After your first close or renewal — lock in the system
Get the Full System →

30-day money-back guarantee. If you do the work and it doesn't move the needle, get your money back. No questions asked.

Founder Pricing — 10 Spots Only: The first 10 buyers get 50% off — $73 for the Workbook and $399 for Coaching. Discount is applied automatically at checkout. No code needed. When the 10 spots are gone, pricing returns to full rate.

Common Questions

STRAIGHT ANSWERS.

Does this work if I'm just starting out with no partners yet?

Yes. The course is designed for racers at every stage. If you're starting from zero, you'll build the whole program from scratch alongside the modules. If you already have a partner or two, you'll build the system underneath what you've started.

Does it matter what kind of racing I do?

No. The framework works across every grassroots discipline — karting, dirt oval, drag racing, road racing, off-road, endurance. The examples in the course cover the range. The core approach is the same regardless of series or class.

What if I have a small audience or a small program?

Small programs can have real partners. A 200-person hyper-local audience is worth more to a local business than 20,000 scattered impressions nobody can trace to a sale. The course teaches you to pitch what you actually have — not what an ideal program would have.

What's the difference between the two tiers?

The Workbook tier gives you the complete system to work through on your own pace. The Coaching tier adds three one-on-one calls — one before your first proposal, one after your first meeting, and one after your first close or renewal. Direct feedback on your specific program.

Not Ready to Buy Yet?

Get the Free Guide First

The 5 Reasons Your Sponsorship Proposal Isn't Working — a free breakdown of why most racing proposals fail and exactly what to do about each one. No pitch. Just the foundation.

Get the Free Guide →

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STOP ASKING.
START OFFERING.

The racers who make the shift stop having the begging conversation for good. The door is open.

Get the Workbook — $73 Today → Get Workbook + Coaching — $399 Today →

ThePitLanePlaybook.com